Ever feel like those gross stains in your bathtub are taunting you? How about that one calcium streak in your sink that just won’t come out, is it giving you hell? It’s time to put a stop to annoying household stains and fight the clean fight with CLR.
With this campaign, we took the CLR brand and gave it an entirely new identity. A true 180 flip. No more 2-minute product demos. Quite the opposite actually - we made 15 second spots of annoying, half-humans coming out of drains. Sound insane? It is.
The scope of the campaign also included a website refresh, social posts and podcast ads.
Art Directors: Bill Cindrich + Matt Sullivan
Producer: Snake Roth
Director: John Grammatico
When you think of Ruby Tuesday, you probably think of a nice, nuclear family enjoying an American meal together. Sound about right? Right. So what happens when you blow that image up? You make history. Well, Ruby Tuesday history that is. But hey, that’s a win in my book!
These Ruby Tuesday seasonal TV spots are as spicy as their promo meals and remain some of the most popular Ruby Tuesday spots to date. All it took was some quick-wit, smart creative, and Rachel Dratch in a Little Bo Peep outfit CGI’d as a triplet.
This project also included making fun tweets promoting the campaign that Rachel posted on her personal twitter.
Art Directors: Bill Cindrich + Matt Sullivan
Producer: Snake Roth
Director: Fred Goss
We had the incredible honor of creating the activity and information book Make-A-Wish kids receive when they are approved for a wish. It’s the kind of work that reminds us why we’re in this industry. See the book pages below.
Illustrator: Mary Cindrich
Art Director: Bill Cindrich
Carle Foundation Hospital is redefining healthcare around their community - something no one else in the region can do. With a team of medical experts and an unwavering dedication to the people, Carle Health delivers unrivaled care, no matter what.
This brand campaign is brought to life through the use of bold headlines and a simple device - highlighting the letter ‘U’ to remind the community that Carle is building their care around you (U), both literally and physically.
Art Directors: Bill Cindrich + Joe Burke
Producer: Snake Roth
Director: Bryan Alano
Imagine if your new car came with a pit crew included. Or if a personal chef came with your groceries. How about a handyman with your house! That’s what it’s like to partner with Beltone. Not only do you get award-winning hearing technology, but you also get a dedicated partner there for you every step of the way.
Art Directors: Bill Cindrich + Joe Burke
Producer: Snake Roth
Director: Seth Henrikson
City of Hope isn’t a last resort. It’s the first line of defense. When it comes to treating life-threatening illnesses, you start with strength.
Through these strong concepts, we were able to create some of the most meaningful and powerful headlines of the year - scoring us a ticket to the final round of the new business pitch.
Copywriters: Mandy Rodio + Joe Burke
Art Directors: Shane Patnesky + Michael Girardi
Introducing the all-new CV Series - International Truck’s latest break-through innovation. A truck made for small business owners ready to take things to next level. By leaning heavily on natural footage and motivational copywriting, we delivered a successful product launch that set the tone for a new era of International Truck. Turns out there’s nothing a drone and a grizzled voice can’t solve.
Art Directors: Bill Cindrich + Matt Sullivan
Producer: Kelley Varga
Director: Robert Stockwell
Remington Seeds is one of those companies who don’t want the fame or the flashy name. They just want you to know their story. They’re the people behind the scenes helping us produce more than a third of our food supply around the world. But for a company so powerful and global, their story is local and homegrown.
Through a series of in-person interviews and a couple of days out on the farms, we were able to craft an authentic brand video that tells their wonderful story.
Art Director: Bill Cindrich
Producer: Kelley Varga
Director: Robert Stockwell
